French professional soccer team Paris Saint-Germain (PSG), which includes South Korean player Lee Kang-in, will wear Korean jerseys in their upcoming away matches .PSG announced on its website that it will wear Korean jerseys for the first time in the club’s history in an away match against Le Havre AC on March 3 (local time). In a photo released by the club, the white jerseys show not only Lee Kang-in but also the names of other players, including Kylian Mbappe, in Korean.
PSG’s decision is a fan service in response to the dramatic increase in Korean fans since Lee joined the club. According to PSG, the number of Korean fans attending PSG matches at its home stadium, the Parc des Princes, increased by 20 percent in the season following Lee’s arrival. PSG’s social media presence on X (formerly Twitter) also gained 22,000 Korean followers and more than 35,000 followers on Naver.” The growing interest from fans in the ‘Land of the Morning Calm’ has made Paris the club with the third largest following among Korean soccer clubs,” PSG boasted.” PSG’s growing popularity in South Korea can also be measured by the commercial success of its official store in Seoul, which opened in July. 온라인카지노 South Korea is now PSG’s second largest market in terms of e-commerce.”