Son Heung-min (31, Tottenham), the ‘captain’ of the Korean national soccer team, has been with the global sports brand Adidas for 20 years.
Adidas announced on the 19th, “We will extend the sponsorship contract with Son Heung-min
who is recognized as the best player in the English Premier League (EPL) beyond the best in Korea, for another five years.”
With this extension contract, Son Heung-min will receive support from Adidas for 20 years from his time with Hamburg SV in the German Bundesliga in 2008 until July 2028.
Many brands, including Adidas, have sponsorship contracts with world-class soccer players, but sponsorship contracts of more than 20 years are rare. 카지노사이트
Adidas said, “Except for cases such as David Beckham (England) and Zinedine Zidane (France)
who have maintained sponsorship relationships with the brand even long after retirement, there are active players such as Lionel Messi (Argentina) and Cristiano Ronaldo (Portugal).
It is a very rare case for an active player to sign a sponsorship contract with a sports brand for more than 20 years,” he said.
With this extension contract, Son Heung-min was named as one of Adidas’ ultra-long-term contractees, which clearly makes him a world-class player.” “It’s like being recognized,” he explained.
The specific amount that Adidas offered to Son Heung-min for this sponsorship contract was not disclosed, but it is known to be the highest amount ever for an Asian player.
Adidas said, “Considering that Neymar (Brazil), who has been in a relationship with Nike for 15 years
signed a new sponsorship contract with Puma, and that Son Heung-min’s former Tottenham teammate Harry Kane (England) also changed his sponsorship brand to Skechers, competitors’
We can get a glimpse of Adidas Global’s position of wanting to maintain a strong relationship with Son Heung-min, the brand’s representative athlete, despite numerous love calls,” he said.
Son Heung-min’s contract renewal with Adidas was expected.
Adidas used Son Heung-min as the main model along with Messi when unveiling the official ball for the 2022 Qatar World Cup.
In the Adidas Global 2022 World Cup brand campaign, he stood shoulder to shoulder with athletes from various countries around the world.
In addition, Adidas launched the ‘Son Heung-min Pack (HMS PACK)’, a limited edition soccer boot for Asian players for the first time as a brand, to commemorate 15 years with Son Heung-min this year
which was the final year of the existing contract.
Meanwhile, Son Heung-min visited Adidas headquarters located in Herzogenaurach, Germany at the invitation of Adidas CEO Bjorn Gulden.
He toured the headquarters campus on a bicycle, looked into various archives including Adidas soccer shoes, official balls, and uniforms, and met directly with Adidas headquarters employees.
It is also rumored that filming for the newly released soccer shoe campaign has been completed.
Son Heung-min said, “I am very happy to be with Adidas for the next 5 years, which has given me unwavering support and enthusiastic support for the past 15 years.
He added, “I am joining Adidas at an important time when I have to become the club captain and move toward another new goal.” “I have great expectations as we can run toward a greater future together,” he said.