Kumho Tire signs sponsorship deal with Eintracht Frankfurt
Kumho Tire [073240] announced on the 18th that it has signed a sponsorship contract with the prestigious German soccer club ‘Eintracht Frankfurt’.
The sponsorship period is three years, from this year until the 2027 season.
Kumho Tire plans to expose its brand and advertisements through Eintracht Frankfurt’s home game billboards, facilities, and website. It will also hold joint events and promotions.
Kumho Tire’s sales in Europe, including Germany, increased by about 44% last year compared to the previous year. The European market sales growth rate has been over 20% per year on average over the past five years.
Jeong Il-taek, CEO and President of Kumho Tire, said, “Through this partnership, we will actively pursue various activities to increase Kumho Tire’s brand awareness in global markets including Germany and to make the brand more premium.”
“We hope that both companies will further expand their position as premium brands,” said Axel Hellmann, Chairman of Eintracht Frankfurt. 카지노사이트
